Campaigns

LinkedIn Social Selling Dashboard Product Launch

Role: Integrated marketing campaign strategy and deliverables for the new LinkedIn Sales Navigator
Featured In: VentureBeat, BizReport, WSI Marketing

 

LinkedIn Sales Navigator Product Launch

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Role: Integrated marketing campaign strategy and deliverables for the new LinkedIn Sales Navigator
Featured In: TechCrunch, VentureBeatForbeseWeek, WebProNews, Mashable, Slate, Entrepreneur 

 

Desk.com Rebrand & Product Launch

Role: Integrated marketing campaign strategy and deliverables for the new rebranded Desk.com
Featured In: VentureBeat. Computer World 

 

Paypal Rebrand & Product Launch

Role: Lead copywriter for the redesigned website and new PayPal Here product
Featured In: TechCrunchCNetVenture BeatPCMagDigital Trends. MashableThe New York TimesINCFastCoDesignEnGadgetGigaomThe Verge, Venture Beat.

 

Levi's Shape What's to Come

Role: Lead copywriter for Levi's "Shape What's to Come" campaign, including microsite, digital marketing assets, ambassador program, webcasts with Zooey Deschanel and Beyonce and a YouTube documentary series storyboard and script.
Results: Launched first ever TED Talks for Women.

 

Soldsie Rebrand & Product Launch

Role: Integrated marketing campaign strategy and deliverables for the new rebranded Soldsie product
Featured In: TechCrunchCNNReadWriteWeb,Business Insider

 

Enloop Product Launch

Role: Integrated marketing campaign strategy and deliverables for the new Enloop product
Featured In: Read Write WebINC LifeHackerTechCrunch, About.comPC WorldYoung UpstartsCNNKiller StartupsStartup BeatBusiness InsiderBNETOutrightMake Use Of, MSNBC “Website to Watch”Entrepreneur Magazine.

 

Coke Happiness Factory

Role: Copywriter for Coke Happiness Factory Campaign; microsite, mobile game
Results:  Best in Show at the MIXX AwardsGold W3 Awards in Games and Gaming and Food and Beverage, Adweek Buzz Award for Best Integrate Campaign, WebAward for Outstanding Website, Creative Website Award for Top Flash Website, finalist for Cannes Cyber LionsClio AwardsSite of the Day on the FWA.com.
Click here to watch how we made the website

 

Gymboree (Pitch Deck)

Role: Lead copywriter, integrated marketing campaign strategy

 

Applied Biosystems (Pitch Deck)

Role: Lead copywriter, integrated marketing campaign strategy