THE CHALLENGE:
PayPal needed a new global mobile payment solution that allowed their small business owners and merchants to get paid, whether they do business online, offline or on mobile.

THE APPROACH:
As part of the PayPal rebrand, we re-architected the entire website and wrote new website copy (headlines, body copy, call to actions).

THE RESULTS:
Upon release, PayPal here received significant attention from such publications like Mashable, The New York Times, INC, FastCoDesign, EnGadget, Gigaom, The Verge and Venture Beat.

THE CHALLENGE:
Paypal.com, the eBay-owned online payments service, needed to give its website an overhaul to make it easier for its 100 million+ users to pay and get paid, find help, and potentially start using some of the newer services that Paypal is pushing hard to grow.

THE APPROACH:
First, we simplified the navigation making it easier for you to find what you’re looking for and to explore so of the ways to use PayPal. Common reference tools were placed at the footer on every page so you can spend less time looking for help and more time getting answers. I also redesigned the login and moved it to the top of every page so you can easily access your account no matter where you are on the website. Finally, we wireframed the entire site and re-wrote all of the website messaging.

THE RESULTS:
The page officially launched to its 100 million+ users in summer 2012 and got recognition in TechCrunch, CNet, Venture Beat, PCMag, and Digital Trends.

THE CHALLENGE:
Mobile software company Taptera needed a new website to introduce their new app and their existing apps before the TechCrunch Disrupt event in 2012.

THE APPROACH:
We did a complete rebrand of the website and created search engine optimized content.

THE RESULTS:
The new site launched the day the new app was announced. The same day we were featured in Destination CRM and Venture Beat.

THE CHALLENGE:
For the third iteration of Coca-Cola’s Happiness Factory, we were asked us to create a website that encapsulated the Factory mythos while exploring the “physical uplift” found in every bottle of Coke: the burst of joy, refreshment, and energy you get with every sip.

THE APPROACH:
To accomplish these goals, we created a site that allows users to step into the shoes of the most common member of the Factory, the indispensable Worker. Users attempt to complete a variety of fantastical tasks, completing all steps necessary to ensure that every bottle of Coke with come out perfect. The concept of physical uplift is communicated through the game’s energy meter: players must grab Coke bottles while they work. My partner and I worked on two of the four levels.

THE RESULTS:
The Happiness Factory 3 site launched globally and received over a million visits in the first six months. On average, 5,000 people spend over seven and a half minutes a day on the site. Since its launch, the website has won a number of awards, including: Best in Show at the MIXX Awards, gold W3 Awards in Games and Gaming and Food and Beverage; the Adweek Buzz Award for Best Integrate Campaign; a WebAward for Outstanding Website; and the Creative Website Award for Top Flash Website. The campaign was also a finalist for Cannes Cyber Lions and the Clio Awards and was named Site of the Day on the FWA.com.

THE CHALLENGE:
The noble business plan can be the bugbear of many bright, energetic yet disorganized entrepreneurs. As a result, we’ve seen a lot of people break into their savings and 401ks only to end up empty-handed because they didn’t understand their risk. The simple trust was that there was no system that could help people answer the simple question of ‘how do you know if a business idea is a good idea?’ That’s why Enloop created a cloud-based system that allows anyone to evaluate the potential for success of a business idea, or improve existing businesses by using a predictive scoring algorithm. This allows the user to immediately understand the impact of their planning choices.

THE APPROACH:
We discovered there was an untapped market of frustrated small business entrepreneurs on the social web who didn’t have the financial know how or proper tools to start a business. We wanted to find a way to bring these people together and help them find the right information at the right time. Engaging on the social web gave us the chance to interact with consumers, and helped us better understand what consumer’s value. We created an online community where people could get answers, share feedback and receive financial management advice, without ever leaving the computer. It also gave us a heads up on everything from emerging trends to product pricing and service issues so that we were never in the dark about consumer discussions.

RESULTS:
Enloop created a community of people who were not just interested in our product, but as a thought leader in small business planning. Our active engagement online led to building relationships with many small business influencers who helped us share our brand message with the masses.This led to coverage from some major publications such as Read Write Web, INC , LifeHacker, TechCrunch, About.com, PC World, Young Upstarts, CNN, Killer Startups, Startup Beat, Business Insider, BNET, Outright, and Make Use Of. We were also featured on MSNBC as the “Website to Watch” and covered in the September issue of Entrepreneur Magazine.